• Subscribe
    1. Discussions
    2. What is the hardest part of go-to-market for an early...

    What is the hardest part of go-to-market for an early stage startup?

    Chris Sheng
    5 replies

    Replies

    Harris Cheng
    Jupitrr
    Jupitrr
    If I can make a short list: Getting the right target audience, early users and early customers. The most underrated one is finding the right target audience. We have to be super specific about the most typical people who love using our product. It's more often than not we got it wrong .
    Share
    Chris Sheng
    LeadrPro
    LeadrPro
    @harrischh here's a persona matrix i give all portfolio companies to fill out. it can help create some organization around your various persona types. its view only so you'll have to "make a copy" and fill it out. hope it helps. once you do that, let me know. i have a free growth playbook i share also.
    Share
    GaganDeep Tomar
    Dezan.cc
    Dezan.cc
    Identifying and targeting the right audience/potential users.
    Share
    Chris Sheng
    LeadrPro
    LeadrPro
    @gagandt here's a persona matrix i give all portfolio companies to fill out. it can help create some organization around your various persona types. its view only so you'll have to "make a copy" and fill it out. hope it helps. once you do that, let me know. i have a free growth playbook i share also. https://docs.google.com/spreadsh...
    Share