What is the most effective technique for generating leads?
Abdul Rehman
22 replies
In a world bustling with marketing strategies, it's crucial to pinpoint the techniques that truly make a difference. And one strategy that has stood the test of time and continues to evolve is email marketing.
Why Email Marketing, You Ask?
Email marketing might seem like a veteran in the digital marketing realm, but it's far from obsolete. It's like a fine wine – it gets better with time. Here's why:
Personalization: Email lets you speak directly to your audience, addressing their pain points and needs. This level of personalization creates a strong bond between you and your potential leads.
Automation: With the right tools, you can automate personalized email sequences, ensuring that leads are nurtured at every funnel stage without manual intervention.
Data-Driven Insights: Email marketing platforms provide valuable insights into user behavior. This data helps you tailor your approach, optimizing your campaigns for maximum engagement.
Cost-Effectiveness: Unlike other marketing channels, email marketing often offers an excellent return on investment. It's budget-friendly and can yield impressive results.
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Replies
Frank Sondors@franksondors
Mailforge
If you think about which channels scale the fastest and the cheapest in B2B, email is the prime channel.
I have worked with many startups and they never had enough money in the bank to spend big time with Google and Facebook, unless you got a boatload of cash from investors, which isn't the case these days.
Investors are barely disbursing any cash to startups these days. It's like the worst time to raise.
I would love to be proven wrong that email isn't the cheapest and most scalable channel 😅
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The Feed
@franksondors Totally agree.
When I was 15 I had a super niche company that made Minecraft maps for folks. We cleared $150k doing that.
A few things I learned for folks on the thread -
Email / DM the heck out of people: You will 100% get customers 1-10 way easier than expected if you keep reaching out to folks.
The problem most people have is they have no idea how to do this at scale.
I'll use cold email as an example (although IG DMing your potential prospects is becoming REALLY scalable as well)
I recommend folks buy an email list from Listkit / Apollo.io or any reputable email lead site.
These are real emails and if you filter correctly you can get very targeted (e.g., if you're a web designer maybe you filter for people who have bought Shopify - you want to filter them out, they don't need a website)
Email them.
Simple subject lines like "Hey [Name] - Quick question" will get 60%+ opens. Target for 10% of those to reply, 5-6% to book a call, 1-2% to close.
And if you use an autosender you can automatically plug in their name to be personalized. Smartlead, etc. they're literally all the same, it's a commodity business.
It's fantastic for B2B and has much faster returns than content marketing.
Mailforge
@nathan_may1 fully agree. I've built salesforge.ai to compete vs Smartlead and other solutions to kill off templates slowly but surely. How do you do IG DMing at scale? Any tool you use for that? I think it only works in specific niches, no?
The Feed
@franksondors
If you have an audience you can use a lead magnet and have people message you and trigger an auto-DM.
Otherwise manually curating a list a VA can reach out to is a good solution, then you just pick up on replies.
It's not able to be automated just yet. And you're totally right, it's better for niches where your customers are solo founders vs. larger companies (e.g., works well when selling agency services, info products, etc. to coaches, ecomm owners, app owners, etc.)
@franksondors The best part about emails Is the fact that it has stood the test of time and platforms have come and gone but email has been the one standing for the past few decades
and it is a seriously reliable channel no matter if you are just starting out and want to get your first few clients or you want to scale and have a consistent lead flow!
Papermark
I got better response with out reach via LinkedIn rather than email.
Did you compared these two?
Mailforge
@iuliia_shnai I agree with this. LinkedIn converts much better, but doesn't really scale ;/
Papermark
@franksondors Also agree with it.
Does not scale so well. Maybe i need to get back to testing emails:)
Mailforge
@iuliia_shnai the problem is if you're going to start sending over 50 emails/day consistently from a mailbox, Google/Microsoft will start penalizing you > send you more to spam etc. so the infrastructure needs to be set correctly.
@iuliia_sh This is true. Especially, the LinkedIn Premium Page. If you’re looking for ways to boost your LinkedIn presence, attract top talent, and generate leads, the Premium Page could be a valuable addition to your marketing toolkit.
Referral programs can work wonders. Satisfied customers can become your biggest advocates, bringing in leads from their network who are already predisposed to trust your product or service.
Generating leads is a crucial aspect of business and marketing, and there isn't a single "most effective" technique that works universally for all situations. The effectiveness of lead generation techniques can vary depending on your industry, target audience, and other factors. Here are several techniques that are commonly used and have been proven effective in various contexts:
Content Marketing: Creating high-quality and valuable content, such as blog posts, articles, videos, and infographics, can attract potential leads to your website. This content should address the pain points and interests of your target audience for Stress Reduction with James Barnes.
Search Engine Optimization (SEO): Optimizing your website and content for search engines can help your site rank higher in search results. This increases your visibility to people actively searching for information related to your products or servic
The LinkedIn Inbound Playbook
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Mailforge
@olenabomko what's your view on social selling?
@olenabomko @franksondors Social selling can give more leads for your business. but there are thing you must need to consider. First is a compelling content is the key to touch your target audience. Next, work with your personal connections - there is more going on between your company and its clients than just economic dealings. Lastly is how you can influence your target audience. some of social media users. So, you need to utilize social media to market your service or product, offer value, draw attention, and attract clients and career possibilities
These are some of my thoughts about social media selling.
IXORD
If the product covers the needs of the client and their problems, then it is in demand.
Mailforge
Optimizing your landing pages is often overlooked but can make a significant difference. A clear and compelling call-to-action, along with concise and relevant content, can boost your lead conversion rates.
I think the most effective technique for generating leads varies by industry.
As a Marketer, I love to tout the benefits of good old email. The data shows it is the channel with the highest return if you factor in time and money invested.
However, I've seen content marketing perform better for some businesses than email marketing. Could this be because their email marketing strategy is lacking? Maybe.
It comes down to A/B testing and not putting all your eggs in one basket. Understanding your target market and what makes them convert is key, its not necessarily email for every industry.