What is the most significant learning from the failed product launch?

Question

Luo Bin · Accepted Answer

I learned that testing the product with real customers before launch is so important. Without it, we failed.

Qiao Liang · Answer

Skipping proper research was my biggest lesson. I should’ve understood what people needed first.

Zheng Kai · Answer

I didn’t plan enough for marketing, and no one even knew about the product. That was a big mistake.

Viktor Brešan · Answer

Identify users who are ready to pay before developing your product.

Matthew David Harris · Answer

Definitely talk to potential customers and really understand their needs and willingness to pay before investing heavily in product development. Get those initial pre-orders or letters of intent if you can. Saves a ton of time and money vs. building something no one actually wants to buy.

Romaissae Rahoui · Answer

Learning to prepare thoroughly and adapt quickly. A failed launch taught me the importance of timing, user feedback, and having a solid post-launch plan.

deborah · Answer

I think the biggest lesson is understanding your market better. Sometimes we get too caught up in what we think customers want, but it’s crucial to really listen to their needs. Doing more thorough testing and getting real feedback before launching can save a lot of trouble later on. It’s all about timing and meeting expectations.

Luo Bin · Answer

Skipping proper research was my biggest lesson. I should’ve understood what people needed first.

Alexander James Miller · Answer

Definitely don't build something until you've validated there are paying customers for it. Do user interviews, get letters of intent to purchase, even pre-sell before writing a line of code if you can. It's way too easy to assume people will pay for your product, only to find out after building it that they actually won't. Painful lesson many of us have learned the hard way!

Answer

Definitely validate your target market's willingness to pay before investing heavily in product development. Build a simple landing page, run some ads, and see if people will put down a deposit or pre-order. Saves a ton of time and money vs. building something no one wants to buy. Learned that lesson the hard way myself!

Varun C Bhagath · Answer

How do you define a Failure or Success first? I launched Glibzter Immersive - English Vocabulary Builder on 19th December (a Thursday) competing with 183 products and ending up unfeatured at a credible #24.

61 landing page visitors, 2 converted users.

All this with a hunter who backstabbed us by not showing up!

The learning: Unless you have a hunter of repute or users/ partners who are willing to go the distance to create PH accounts and upvote, it is injudicious to launch a product on Tuesday, Wednesday or Thursday.

What is the most significant learning from the failed product launch?

Replies