What is the most underrated marketing channel?

Word of mouth!

Word of mouth (WOM). Some startups only focus on data attribution and there is so much dark attribution out there. You will surprise by the volume of actions triggered by a third-person.

You'll find great hidden gems in Discord servers / Slack

Email & Reddit marketing.

Community! We're pivoting to leverage our community more to drive marketing for us - webinars/AMAs/fireside chats, guest content, organic social shares, etc. This was an AHA moment for us when we learned that several of our leads actually come to us via word of mouth and when our community members who have significant influence in the affiliate marketing space post about us.

Marketing channel partners; they can be tough to find and secure but invaluable after the fact

In our experience, one of the most underrated marketing channels is word-of-mouth. It's authentic, builds trust, and can have a powerful ripple effect. Encourage your satisfied customers to spread the word and leverage social proof. Also, consider connecting with influencers who align with your brand to widen your reach. However, every product is unique, so it's essential to test and iterate to find what works best for you. Feel free to connect with me on Product Hunt, and I'd be thrilled to support you when you're ready to launch!

Marketing with banners and posters in the right places

Social media particularly emerging ones (eg: TikTok) - under-explored by most brands and have more opportunities than the more matured channels BTW if you want to test out short video platforms like TikTok, Vizard can help you bulk produce social clips. Check us out! https://www.producthunt.com/prod...

Podcasting specifically in Europe and Asia.

I think affiliate marketing is probably one of the more underrated channels - specifically for small SaaS SMB businesses.

Social medias. Reddit. Telegram and others.

word of mouth, in my opinion, remains massively underrated. it's nuanced, yes, and hard to scale, but the power in trusted recommendations from friends, peers, trusted sources - it's immense. people trust people, and that authentic connection can do wonders.

I'd argue that email marketing is still heavily underrated. While it might seem old school, a well-curated and personalized email list can drive significant engagement.

I don't think street marketing is sufficiently exploited today. By choosing the right form and the right place, it can have a big impact on the target.

Reddit is still underrated. People might talk about considering it, but not a lot have cracked it yet.

Guerrilla Marketing

Actually social networks. If you look at the real traffic of most corporate social networks and content, then there are incredible opportunities for growth.

Community Events!