What is the the most important in B2B sales presentation?

My answer

In my opinion, in B2B it's the relationships and your reputation that count. It is necessary to build trust and a sense of understanding. If this is lacking on either side you should let go. If I didn't know the client before, good listening, a sense of uniqueness and lack of pressure to sign a contact also works well in my B2B contracts. This allows you to get the Client's attention and curiosity, and continue as above. ;) Good luck!

A good sales deck, and salespeople that understand they are present to listen to problems, and offer solutions.