What is your biggest challenge or pain point in growing your social media as an individual maker?

Building audience first is now a proven concept to hit the early traction. As an individual maker, you might be doing many things simultaneously like product development, learning marketing, and growth. At the same time, you need to focus on building your audience and social media are a great place to build an audience. How much time do you spend creating content for social media? Do you do it yourself or hire an expert? would you prefer a tool?