What is your biggest challenge when it comes to SEO?

Question

phprunner · Accepted Answer

Link building. Time-consuming, and doesn't always work as expected.

Hoz · Answer

@mary_sh1 with regards to the body of the text, keyword density is more of an art than a science (i.e. there isn't a specific number of times a keyword needs to be repeated in a given text.

It's still a best practice to include the target keyword in your title and in your first paragraph, although some pages rank without that.

After that, I would focus more on writing naturally than on keyword placement, and throw in some synonyms.

As long as it's clear what the content is about, so that a search engine can figure out the theme.

You can always experiment adding a few more keywords once you rank.

Uttiya Roy · Answer

Personally, building the tech side of the conversion pipeline from SEO is painstaking. It's not very well understood and has a lot of dependencies, so, it would take time for anyone to get started. 
A lot of SEO is just common sense, but, building a new website from scratch requires a tonne of tech know-how and some core principles that are not really intuitive (folder structure, topic clusters, etc)

maryam sh · Answer

@theycallmehoz Thank you so much for your great answer

Michael Patrick · Answer

Writing content and overlapping keywords.

Hoz · Answer

@uttiya_roy Indeed. There's a lot of dependencies, and that brings complexity. The only real way through this hurdle is education, and that brings about its own issues: there's lots of content online but piecemeal-learning doesn't lead to a solid skill.

WriterZen figured this out from analysing their user-behaviour and discovered that, generally, most used only a small percentage of the tools capability. The most likely reason: not fully understanding SEO.

This was the reason for building the WriterZen Academy.

Once you get the foundation down, the complex issues are easier to tackle as the logic behind them 'makes sense' when you understand what things are affected (ie the dependencies).

Hoz · Answer

@ajay_kumar_verma1 Optimising for zero click pages is straight-forward, but getting the zero position can be a lottery when there's a lot of competition. As for the updates, I personally don't track updates closely these days, except for the major ones. I find it better to focus on creating valuable content, as that stands the test of time (updates are not going to publish great content).

Hoz · Answer

@reshma_s Indeed. One thing I do is focus on content creation that naturally gets links. That's hard too, but not as time-consuming as doing 'good' outreach.

Hoz · Answer

@thasleema_samad It's tricky indeed. The thought of overdoing it and having to manage (and test) your anchor text, aside from the complexities of valuable link building, make it probably the least attractive part of SEO.

However, depending on the keyword strategy, external link building  can be optional.

Richard Gao · Answer

Link building. It requires the most effort. Most of the other ones are just website optimizations that can be done after reading Google's best practices page.

Thasleema Samad · Answer

For me, link-building is the biggest challenge. It is a time consuming and tricky process

Reshma S · Answer

I think its Link building. Its a  very difficult task in SEO.

maryam sh · Answer

The repetition of KWs, I suppose

Uttiya Roy · Answer

@theycallmehoz Definitely, a slight bit of architectural and programming knowledge can be a game changer for growth, love what you're doing with Writezen

Hoz · Answer

@sergey_kornilov1 Link building is a tricky thing. It's generally a better ROI on your time to build topical authority and expand your internal linking than doing things like outreach.

Also, if you're trying to rank a commercial-intent piece, you can create informational content that's easier to rank and funnel traffic to your commercial page.

What is your biggest challenge when it comes to SEO?

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