What is your favorite marketing framework?

Question

Hey, Product Hunters

We are creating a library of 50 battle-tested marketing frameworks for Indie Entrepreneurs. Especially those with a Dev background 👾

And we need your help! What is your favorite marketing model?

Mine is Growth Loop and AARRR funnel. I use them on every project.

(If you don't know what a marketing model is, look at the Hook example here https://www.makerbox.club/frameworks)

Paul Mit · Accepted Answer

I'm a big fan of Product-led Growth: https://openviewpartners.com/blo.... It's a fundamental strategy that involves using different frameworks, but definitely the kind of thing that all bootstrap funders and creators should learn.

Daniel Pirciu · Answer

Reforge's growth loop framework is my favorite

Dima Khan · Answer

Product-market-channel-model from Brian Balbour. PMF is old, you need the right channel to grow https://brianbalfour.com/essays/...

Dan Kulkov · Answer

@alexandracote do you have a favorite one?

Sidra Arif · Answer

Porter's five forces are my favorite.

Sveta Bay · Answer

I love Persona framework. Spotify example is so great! https://spotify.design/article/t...

Qudsia Ali · Answer

My favorite marketing framework is "Lean Analytics Stages".

Dan Kulkov · Answer

@basv personas are incredibly useful, as long as they are not only about social-demographics 😅

Alexandra Cote · Answer

the one that starts with truly understanding your target market

Dan Kulkov · Answer

@mituhin this one is extremely useful! Thank you Paul 🔥

Ali J · Answer

Well, this would have to be the Bullseye Framework for gaining traction. Here's a short piece on it—https://keymedium.com/gaining-tr...

Lucile Rivière · Answer

I definitely follow you on the AARRR funnel- at Plezi it really helped us define our objectifs and organize the way we work.

Vivek · Answer

@basv Great article, Sveta. Thanks for sharing.

But do you think such a framework will only work in B2C industry?

Brenna Donoghue · Answer

@daniel_pirciu wow, I wasn't familiar with this and now have gone down a Reforge rabbit hole. Thank you!

What is your favorite marketing framework?

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