What is your favorite type of social engagement?

Social media engagement is at an all-time low, yet, it's still the number one way people engage with brands. That's because when someone engages with a company on social media, they are more likely to buy from them or recommend them to a friend. It's also why companies spend so much money on advertising: they want to get their brand into consumers' heads and stay there.

My favorite type of social engagement is the one that uses interactive content. New ways have to be found for driving more social engagement. I believe that interactive content marketing is the freshest way to increase engagement. Content that doesn't involve the audience's participation is boring and non-engaging. Interactive content makes your content more sharable and saveable. This automatically increases your reach and the way people engage with your content also improves. Quizzes are a form of interactive content that helps you in achieving high engagement rates. They are visually appealing and fun to participate in. Quizzes give a personalized response that offers real value. I have been using Outgrow's Quiz maker http://outgrow.co/quiz-maker. It is brilliant because it requires no-codes. It can be customized in multiple ways and is extremely effective. Try it and know for yourself, the magic of interactive quizzes.

I think when you're starting out, very invested engagement is more important than lots of low quality engagement. I usually leave valuable comments and then DM people on Reddit for them to join my community pre launch. This warms them up to my product when I launch and allows for quality feedback.