What is your go-to marketing trick when a product is still very young?

Question

Sergey Koshevoy · Accepted Answer

Leverage storytelling. Craft a narrative around the problem your product solves, share your journey authentically, and make early users feel like they’re part of something bigger—they’ll turn into your best advocates.

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@mehvish_shafiq What is the most useful channel from your experience?

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@code_wizard1 Couldn't agree more.

Scarlett May · Answer

I engage in niche forums and groups where my target audience hangs out. Direct interaction can lead to valuable early feedback and loyal users.

GanapatiRam · Answer

Initial GTM Strategy would be joining forums, communities based on your target segment and get early users gather feedback and iterate it....

Mehvish Shafiq · Answer

Promotion on as many free channels as I can.

Chloe Isabelle · Answer

I constantly ask prospective users for their opinions directly. Having personal interactions with users makes them feel appreciated and promotes word of mouth.

Matthew Charles · Answer

I hold competitions and giveaways. It's a fun method to raise brand awareness and get people enthused about the product.

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I promote them

MaryFord · Answer

When a product is still in its early stages, I find that the key is to focus on building a strong community and generating genuine interest. One of my go-to strategies is to leverage social media and content marketing to start conversations around the product's unique value proposition. Creating engaging, informative content that resonates with your target audience can help build a loyal following from the ground up.

Another effective approach is to engage with influencers or early adopters who align with your brand values. These individuals can help amplify your message and bring credibility to your product. Offering them early access or exclusive previews can be a great way to spark interest and generate buzz.

Lastly, don't underestimate the power of direct feedback. Engaging directly with potential customers through surveys, beta testing, or focus groups can provide invaluable insights and show that you’re committed to creating something that truly meets their needs. This not only helps refine the product but also builds a sense of community and loyalty right from the start.

Answer

When a product is in its early stages, I focus on building strong relationships with early adopters. I engage with them directly, offer exclusive access or discounts, and share the product’s story to create a sense of community. This helps generate buzz and turns early users into passionate advocates, driving organic growth.

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I try to find the niche audience and suit their needs first. Then, try to amplify our online presence through their voices

Mehvish Shafiq · Answer

@sophi_a2 Until now, Reddit and LinkedIn are the best. Sometimes, I also make use of YouTube

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@scarlettmay Totally agree

NatashaWilliams · Answer

When a product is still in its early stages, one of my favorite marketing tricks is to leverage the power of storytelling. It's all about creating a narrative that resonates with your target audience and makes them feel connected to your brand from the very beginning. This could be through sharing the inspiration behind the product, the challenges faced during development, or the personal stories of the team members involved.

Another effective strategy is to engage with early adopters and influencers who can help spread the word. Offering them exclusive access or early previews can not only generate buzz but also provide valuable feedback that can guide further development. Social media platforms are great for this, as they allow for direct interaction and can amplify your message quickly.

Lastly, I always try to focus on building a community around the product. Whether it’s through forums, social media groups, or even live events, fostering a sense of belonging can turn casual users into loyal advocates who will help you grow your audience organically.

What is your go-to marketing trick when a product is still very young?

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