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    2. What kind of promotion should I do for the upcoming BFCM?

    What kind of promotion should I do for the upcoming BFCM?

    Blake Evans
    4 replies
    Only 2 months left until the biggest sale of the year - Black Friday & Cyber Monday! So what kind of promotion do you think customers will be easily attracted to, especially on e-commerce platforms?

    Replies

    Rachel E. Allen
    Depends. What's the product?
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    Blake Evans
    @rachel_e_allen My team is currently launching an app to help merchants boost sales on e-commerce platforms. Therefore, during BFCM I don't know what kind of promotion will attract them to use my app?
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    Amanda Tunner
    Flowio
    Flowio
    The promotion can be various, it'll be depended on the type of products and who you're marketing to: - If you want to promote a B2B eCommerce app, you can give out sample products or free trials, discounts for feature packages, etc. - For B2C, it's a lot easier as the product is pretty common. The promotional strategy that you can think about includes % off sitewide, BOGO, extra % off on sale items, bundles, flash sales, etc.
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