What (KPIs) do you track to measure the success?

Question

Beyond vanity metrics, what key performance indicators (KPIs) do you track to measure the success of your SaaS product marketing campaigns?

Gurkaran Singh · Accepted Answer

Measuring SaaS marketing success is like decoding a complex algorithm - I focus on tracking conversion rates, customer acquisition costs, and user engagement metrics to decipher the performance puzzle! How about you? What's your go-to KPI combo for unraveling marketing mysteries?

Gabriel Silas · Answer

I look at trial-to-paid conversion rates. It helps me understand how effective my free trials are at converting users to paying customers

Answer

I track the NPS. It measures customer satisfaction and loyalty, providing insights into how users feel about the product

Answer

I monitor active users. It shows how many people are regularly using the product

Jay Peterson · Answer

I look at customer acquisition cost (CAC) to see how much it costs to get a new customer. It helps me understand my spending

Answer

Churn rate is a big one for me. It tells me how many customers are leaving and helps identify issues with the product or service

Answer

I focus on monthly recurring revenue (MRR). It helps track the financial health and growth of the SaaS  product

What (KPIs) do you track to measure the success?

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