What makes the brand memorable? + What are your favourite brands and feelings related to it?

Question

If I wanted to share those "generic" marketing stuff (which I do because I am a marketer) 😀 I would list: – recognizable logo – clear message – unmistakable name – uniform tone of communication, etc. BUT... there is still one more thing: EXPERIENCE (or FEELING) that the brand evokes in you. My question for you: What are your favourite brands and what feelings are related to them? Feel free to list more than one brand. 🙂 ----- For me e.g.: Apple – exclusivity Disney or Pixar – feeling that everything is possible

Hamza Afzal Butt · Accepted Answer

@busmark_w_nika HAHA, when you're away from your home country, one thing you miss the most is your traditional food. 😥

Hamza Afzal Butt · Answer

Also, 
Shan Foods – comfort and nostalgia of home-cooked meals

Varun C Bhagath · Answer

Any premium brand that is beyond your reach - ASPIRATION 
Any premium brand that you now own - ACCOMPLISHMENT

Hamza Afzal Butt · Answer

@busmark_w_nika Oh, Tapal Tea still exists! It’s a popular brand back home in Pakistan. I just miss having it here - it’s like a warm hug in a cup that reminds me of home. 😥

Hamza Afzal Butt · Answer

@busmark_w_nika i can :) but this brand mostly resonates with emotions. the  purpose to mention here is showing how brands connect you emotionly too :)

Hamza Afzal Butt · Answer

I miss my country brand, Tapal Tea - A cup brings warmth and nostalgia, reminiscent of family gatherings.

Tymek Zapała · Answer

What do you mean by clear message? What are the examples?

Business Marketing with Nika · Answer

@hamza_afzal_butt aa, so this is more geographical hurdle – it is not in the country you are rn. 🙈 No way to order it?

Business Marketing with Nika · Answer

@hamza_afzal_butt That is interesting, I realisef that I probably do not have a favourite food brand. 🙂

Sarah Michelle Anderson · Answer

For me, memorable brands have a clear, consistent message across all touchpoints that resonates emotionally. Like Apple's focus on simplicity and innovation, or Nike's inspirational 'Just Do It' spirit. My faves are Patagonia for their authentic commitment to sustainability and Trader Joe's for their quirky, friendly vibe that makes grocery shopping fun. A clear message is communicated simply, repeatedly, and ties into the brand's core values - like Patagonia's 'We're in business to save our home planet' or Nike's empowerment through sport.

Addie Miranda · Answer

i remember brands that feel persnoal like spotify its like they know my music taste and make me feel understood

Business Marketing with Nika · Answer

@tymzap Some companies change their vision each month :D so it can confuse people. At the moment I couldn't come up with the example from my environment so I dared to use ChatGPT (oh, I know cowardly :DDD )...

WeWork – they initially talked about them like tech company... now, they are more in real estates, coworking.

Business Marketing with Nika · Answer

@sarahmichelleanderson Chat GPT also pointed out Patagonia :)

Sidra Arif · Answer

Hey nika can you please tell me how to add image in discussion :)

Nifal Adam · Answer

To make a brand memorable, it should be like that catchy song you can't get out of your head - a bit annoying but in the best way possible.

List 
Netflix: It's like my personal therapist, except it doesn’t charge me per session and lets me watch '
Nike: They make me feel like I can outrun my problems, even if I'm just running to the fridge.

What makes the brand memorable? + What are your favourite brands and feelings related to it?

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