What marketing strategy works for your business? What social media platforms do you use?

We've found a mix of programs, from SEO, SEM Earned media, combined with social media, provides big boost to awareness and conversion. Having clear-cut goals and customer profiles will determine the exact marketing mix. Here's our philosophy: https://www.prweb.com/releases/d...

I think the biggest challenge is understanding what the purpose is and who you are targeting. I.e, are you focusing on brand awareness or acquisition, or a mixture of the both? Then, look at your target audience - who are they, and where do they hang out? That will drive the type of platform you should be on. Also, if it’s just yourself, limit it to a couple of platforms. There is no need to be on every platform because it’s a waste of time and effort. What works for one platform doesn’t always work for another, so being strategic if resources are limited is best. What’s the message, and how is it best conveyed? How the message is delivered is important and can make the difference in hitting your audience and pleasing the algorithm gods. 😅 The other thing to remember, which many people forget - it’s a slow grind that requires consistency. Most social media (especially for brands vs people) take a lot of time and effort to cultivate a following and grow a presence on social media. Hope this helped! I used to run social media and community building training for startups as part of AWS accelerator programs, and these are the key messages I tend to find were most helpful to them! 😊

Unsure at the moment… will revert back once I unlock that. I’m thinking that social media is the ticket but has yet to prove successful