What marketing tips can you share for startups looking to make a big impact with limited resources?
Novicto H
2 replies
One large cost in marketing for us in the past was developing creative assets, which is one of the reasons why we created our own app (launching soon) that could do much of the that work for us. It has been cost-effective and allows us to produce high-quality images that resonate with our audience. What about you guys?
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Hugo Dominic Carmichael@hugodominiccarmichael
Definitely leverage organic social media to build awareness and engagement, especially short-form video on TikTok/IG Reels which can go viral with little promotion. Focus on creating super valuable, relevant content vs. just promoting your product. And explore AI tools for generating creative assets at scale - they've gotten really good and can save tons of $$ vs. traditional design/video production. We use Jasper Art and DALL-E 2 to whip up images, graphics, even video clips in minutes that used to take days and $$$.
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Definitely focus on organic content marketing through blogs, videos, social media, etc. It takes more time but is much more cost-effective than paid ads when you have a limited budget. Also consider partnering with micro-influencers in your niche who have high engagement. They're more affordable than big influencers and can help get your brand in front of a relevant audience. I've found success with that approach for my own startup. Would love to hear what's worked for others!