What mass emails tool do you use?

Question

I plan to send mass emails to promote my app's free trial for Shopify store owners and think about the best tool to use.

For my previous projects, I've tried:
Streak (CRM for Gmail) - not a big fan of their UI/UX
Snov.io - this one is the best from this squad
Omnisend - I like it more for e-commerce automation than for mass email tool
Mailerlite - same as with Omnisend

Domas Sakavickas · Accepted Answer

@pabloroigburgui Yes, I can agree with you, but it also depends on the market you are working in. For example, when I search for new clients for my marketing agency I do serious research about those companies.

Here, for the Shopify app, I believe it's a bit different. It's not so easy to find a dropshipping team member's info. Also, I believe that my free trial offer is a killer. 6 months free for first 100 users with cancellation at any time (we are doing that for reviews).

Rupal Saini · Answer

@pabloroigburgui I agree, sending mass emails will not work. Sending personalized emails to each prospect will work. If we implement this strategy, we can drive more results compared to sending mass emails to many recipients. To address this issue, we've also developed a tool called Truebase(.io). It can personalize emails for each lead by researching personalized pointers from their LinkedIn profile.

Rupal Saini · Answer

Are you personalizing those emails for each lead you're sending to?

Federico · Answer

Hi Domas, generally speaking, you should prioritize personalized messaging. Consider the "4 Rs" (Research, Relevance, Reference & Request) if you havent. Here a link: https://winningbydesign.com/reso... Keep it short & simple, people dont like to read and make sure the header of your email is containing maximum 3 words (example: [your company's product/service/ name] at [my company]). If you want to mass email people, I'd recommend using outreach.io or check if your CRM has the option of creating cadences. Let me know if this helps. Cheers, Federico

Max Kamyshev · Answer

Intercom is an amazing tool for email communication!

Pablo Roig · Answer

@sakozzy totally! It depends on the market

Pablo Roig · Answer

We stop doing mass emails, because we see the conversion rate was very low, and now what we do is spending time manually with each email. Sounds archaic, but works!

JD Worcester · Answer

@thisisanton Hm was it? Good conversion rates? Just signed up! Good luck!

Julian Wong · Answer

I've tried Snov.io, mailchimp and now currently using Crisp for our newly launched product :), it's pretty good

Anton Gera · Answer

I bought SendFox from AppSumo, works fine if you have emails already, easy dashboard

Robert Mitko · Answer

@jd_worcester I recommend woodpecker.co. They offer an email warm-up tool as a part of the subscription and multi-channel prospecting automation. You can start with email sequencing and then add LinkedIn outreach afterwards

Domas Sakavickas · Answer

@pabloroigburgui @jd_worcester Thank you! Following you too

Anushka Karmakar · Answer

And the best part, as long as done safely, it lands in primary box and not promotions nor updates.

Domas Sakavickas · Answer

@_federico_ Hi Federico, useful reading. Thank you!

What mass emails tool do you use?

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