Subscribe
Sign in
  1. Discussions
  2. What metrics are you using to measure the success of your...

What metrics are you using to measure the success of your MVP?

Nancy Le
2 replies

Replies

Nancy Le
Autonomous
I will care most about user acquisition metrics. I track the number of users who sign up for our MVP, as well as the channels that are driving the most conversions like social media, paid advertising, earned media
Share
Egor Slyusarchuk
The approach depends on the primary goal of the MVP: securing investments, attracting initial users, or aligning the team’s vision. If the focus is on users, it’s essential to establish a funnel that tracks the journey from the first interaction — such as through social media — to the completion of the target action. This helps identify where significant drop-offs occur and what needs improvement. You can use the most straightforward quantitative metrics, such as simply counting people. When implementing major changes, it’s crucial to use cohort analysis to evaluate their impact on the funnel. At this point, more advanced metrics can be applied, such as LTV (Lifetime Value), ARPU (Average Revenue Per User), Sessions Per User, etc. The results provide insight into whether we are moving in the right direction and where to go next.
Share