What % of your churn is involuntary? What's the cause?

Brenna Curran
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Jospeh Schiffmans
Involuntary churn happens where customers unintentionally lose access to your services, and, according to ProfitWell, it makes up 20-40% of overall churn. This kind of churn can't easily be solved by improving your product or service, as even the most satisfied of customers aren't immune to involuntary churn.