What’s a clever way to use email marketing that doesn’t feel like spam?

Question

Been trying various A/B tests but need some opinions from pro-marketing & growth folks here

Sergey Koshevoy · Accepted Answer

Focus on delivering value first. Create a series of helpful, bite-sized tips or insights tailored to your audience’s needs—like a “5-day challenge” or a “weekly quick win”—and position your emails as a resource they look forward to, not an ad they want to skip.

Make your emails personal and conversational, and always include a way for readers to engage (like asking them to reply with their thoughts or challenges). When people feel like you're genuinely trying to help, email becomes a relationship, not a nuisance.

Meduard · Answer

Well make sure its not spam. If you're emailing your users 10 times a week, they're just going to ignore/unsubscribe from you.

Instead send more personalized emails to your users/followers, and try to keep the promise of why they joined your list.

Feliciana · Answer

A clever way is to personalize your emails. Instead of generic promotions, segment your audience and send tailored content based on their interests or previous interactions with your brand.

Lily Kate · Answer

A clever strategy I use is to create email sequences that provide educational content. By the time I make a promotional offer, the value is already clear.

Answer

I find that sending emails with behind-the-scenes content or sneak peeks into product development really humanizes the brand and makes the communication feel less commercial.

Answer

I try not to send too many emails in a short amount of time. Rather, I disperse them and maintain the interest level of the topic. Instead of dreading my emails, I want subscribers to look forward to them.

What’s a clever way to use email marketing that doesn’t feel like spam?

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