What's a common marketing myth that many startups still believe?

That marketing is not the entrepreneur’s job to do

That everything requires attribution! No attribution metric = no point in doing it. This old school thinking method is 💩. Here’s why: 1. Marketing should never be about generating leads , but rather about generating demand! 2. To generate demand is not as simple as AB testing a campaign or adding some trackers. 3. It requires a number of different touch points which can’t always be attributed to one particular channel or action! 4. Sometimes the most logical thing to do is the worst idea that kills creativity and virality. 5. Generating demand takes time , and the longer it takes the harder it becomes to pinpoint any one particular thing that caused a conversion. Therefore it’s super silly to assume that marketing always has to be measured.

A common marketing myth many startups believe is that going viral is a surefire way to success, but building sustainable engagement is the true gold mine. It's like aiming for shooting stars when you could be cultivating a loyal galaxy of customers instead! 🌟🚀

That you don’t need marketing.

A common marketing myth I see many startups still believe is the "build it, and they will come" fallacy. This myth suggests that creating a great product or service is enough to attract customers and drive sales. However, in my experience, a product's success heavily depends on strategic marketing efforts. Startups often underestimate the importance of building brand awareness, engaging with their target audience, and crafting compelling value propositions. To counter this myth, I recommend investing in a well-rounded marketing strategy that includes market research, targeted campaigns, content marketing, and leveraging digital platforms to reach and convert potential customers.

That you need a hunter on Ph ;)

Many believe that more features in a product lead to better marketing success. Clear communication of core benefits is often more impactful.

Some think that marketing is a one-time effort. Consistent and ongoing marketing activities are necessary to maintain momentum.

Some startups think that once you have a good product, it will sell itself. Effective marketing is crucial to making people aware of it.

Many think that marketing should only start after the product is fully developed. Starting early can help build anticipation and a loyal audience.

If you build it, they will come. Reality: Startups often focus on features instead of the benefits those features offer customers. A great product solves a real problem and improves users' lives. Highlighting the value proposition is crucial for effective marketing.

That it's expensive, but you can do very well just from creating plenty of content and receiving organic traffic

A common marketing myth that many startups still believe is that the more you spend on advertising, the better your results will be. However, a practical and unusual approach is to focus on "micro-influencers" — individuals with a smaller, but highly engaged following. These influencers often have a more personal connection with their audience and can drive higher engagement rates than larger, more expensive influencers or broad advertising campaigns. By leveraging micro-influencers, startups can achieve more authentic and cost-effective marketing results. This myth-busting strategy emphasizes quality over quantity, proving that strategic, smaller investments can yield substantial returns.