What's one email marketing myth you'd like to debunk?
Hashir Ahmed
8 replies
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Benjamin Patterson@benpatters3n
A common myth is that "email is dead" and not effective for marketing.
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Quality and relevance matter more than quantity; sending too many emails can lead to unsubscribes and lower engagement for sure!
One very common myth is that email marketing is dead because of social media. However, email offers direct communication with your audience. It helps with higher engagement rates, and better control over audience targeting.
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The myth that more subscribers is better. I'd much prefer to have an engaged tight list vs a huge list that converts at a lower %.
Be comfortable with attrition.
There is no exact email.
Short emails with important details > Long emails with comprehensive details
But most people tend to go with the latter, at least initially.