What’s the best gamification you’ve seen in a B2B product?
Alex Sutherland
7 replies
I want to gamify my product as much as possible over the coming years, as I want it to not only get things done and add tremendous value, but be super fun to use. So I’m wondering, what’s your favourite way you’ve seen a product be gamified?
Ps I know the most important thing is that it works and does what it’s supposed to, but I want to make my users work day more fun as well.
Replies
Calvin Woo@calvinwoo
I might be stretching the definition of gamification, but I think the slot machine analogy works well for communication tools like email and Slack. Seeing a notification and reading the message is like "pulling the handle". I get a dopamine hit from anticipating an uncertain outcome and seeing it resolved.
The notification count is also a type of score. It's satisfying to see that number go down and get to zero.
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There is an app called YemekSepeti in Turkey where you can earn points by ordering food and points allow you to get discounts. There are different discount levels based on the magnitude of the order.
HubSpot incorporates gamification within its marketing platform https://advancedcardetailing.com/ to motivate users to complete tasks and achieve marketing goals. They offer badges and rewards for completing training modules, certifications, and other educational content.
Launching soon!
Not sure about B2B but the one I love the most is https://brilliant.org/ - they make learning really fun but it still feels clean and minimalistic from a design perspective. I also think PH has done a really great job to get all of us pretty bought into point/streaks/badges that increase your authority on the platform. Giving weight to your contributions at a macro level is a cool approach.