What’s the First Thing You Do When Marketing a New Product?

Question

Adnan Salim · Accepted Answer

see what the competitors are doing. if there are no competitors (although that is very unlikely), see similar products that share your product’s values, features, etc.

Vijay Kanth · Answer

I will define my target audience clearly. Understand their pain points, preferences, and where they spend their time online.

Natalia Toth · Answer

I always do user, market and competitive research first to understand what we actually can do and what we should try

Hugo Dominic Carmichael · Answer

Definitely start by analyzing competitors' marketing strategies. Look at their messaging, pricing, distribution channels, etc. If there are no direct competitors, find products in adjacent categories that target a similar audience and see what you can learn from them. Also consider your product's unique selling points and how to highlight those in your initial marketing push.

Wendy Huang · Answer

The first thing I do is define the target audience—understanding who the product is for helps shape every other marketing decision.

Rick Fan · Answer

Figure out three things: who your users are, what your product features are, and who your competitors are.

Simon🍋 · Answer

Know your audience inside out. Can't sell if you don't know who you're selling to.

Elena Tsemirava · Answer

I prepare SEO materials in advance so they have time to get indexed. Right after the launch, I primarily focus on leveraging social media.

What’s the First Thing You Do When Marketing a New Product?

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