What’s the key to making a product or campaign go viral?

Question

Lindsay Davis · Accepted Answer

I think the main goal here is to build a loyal community that can share your work with their friends, colleagues, and followers. This will help more people learn about you and what you do😜

yg_tryce38 · Answer

The quality of the product is crucial. Only when the quality is reliable can it achieve sustained growth in traffic.

Shawn Cao · Answer

no guarantee - most of the time, I feel the nature is full of mystery.
so probably, luck?

Feliciana · Answer

The key is that the product can create value for users and build users' trust in the brand.

Nha Hyerin · Answer

The key to making a product or campaign go viral is creating shareable, emotional, and relatable content that resonates with your audience. Combining creativity with timing and leveraging social proof can amplify reach.

Rahul Parmar · Answer

The key to virality is creating highly shareable, emotionally resonant content that aligns with audience interests and leverages strong distribution channels.

JyeoNi_i · Answer

I think the key is to capture people’s attention in a positive way. Since I’m new to marketing, I’m trying out different approaches, and it’s fascinating and fun to see the results come through so quickly!

kuosamo · Answer

I think it's a deep concern and observation about users who will use products or campaigns.

Christopher Anderson · Answer

Virality is definitely a bit of luck and timing, but you can improve your odds with some key elements: 1) Unique concept that grabs attention 2) Easy to share format (video, meme, etc) 3) Triggers an emotion (humor, inspiration, shock) 4) Incentivizes sharing (contest, discount code). But even with the perfect storm, it's still a bit of a mystery!

What’s the key to making a product or campaign go viral?

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