What’s the most important metric you track when launching your product ?
Toni
22 replies
Measuring results is crucial for new products. But what’s the key indicator ?
Signups, Payments, conversion, Traffic, NPS… ?
Replies
Sukumar@su_kumar
For me tracking how users interact with the product is key. I pay close attention to metrics like daily active users and session length
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Videco - AI Personalized Video
I would say for me it is mainly DAU x NPS.
One thing I focus on is how many users come back after their first visit. If people keep coming back, it usually means we're hitting the mark with what they want.
For me, the most important metric is user engagement. I like to see how many people are actively interacting with my product.
Personally, I track the number of new users. It gives me an idea of how well the launch is attracting fresh interest.
I usually focus on conversion rates. It's crucial to know how many people are taking the desired action, like signing up or making a purchase.
Retention is top. If your churn is too high, any marketing expenses are burned cash.
Retention rate.
I’d say traffic is important to track, especially in the early days. I think knowing where your users are coming from can help you refine your marketing efforts and focus on what’s working best.
For me, the most important metric when launching a product is user engagement. I think tracking how actively users interact with the product gives a good sense of whether it’s meeting their needs. Signups are great, but if users aren’t sticking around it’s a red flag.
Conversion rates and DAU!
For me, it’s user engagement. Seeing how actively users interact with your product right from the start gives valuable insights into its immediate impact and text copy and paste areas for improvement.
I'd say Monthly Recurring Revenue (MRR) is the key metric to watch in the early days. Ultimately your revenue tells the story of product-market fit and whether you're building something people will actually pay for. Tracking NPS and engagement metrics like DAU/MAU are also super important for iterating on the product. What do others think?
@isabellarosewilson that s interesting, thanks for sharing .
To me MRR is important but is a mirage.
You can have quickly an MRR growth that actually hides a leaking funnel, with high churn.
That’s why I always recommend to focus early on on NRR.
Many people have expressed also the key focus on user activity like DAU / WAU to measure engagement with the product.
All interesting takes
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