What’s the most overlooked strategy for building brand awareness in crowded markets?

Question

Gernot Bernkopf · Accepted Answer

We try to encourage team members, friends and especially those in the - in our case - front-end developer community to share content and personal experiences. This approach helps build awareness, credibility, and extends our reach.

Alexander Farr · Answer

Good question! I believe that relying on partnerships / collaborations with other brands and persons with a good awareness is a good way for leaning on their reach and gaining the trust from their audience.

Some pointers where I have witnessed this from other companies and the company Superchat I work for:
1. LinkedIn posts for events organised together or within software / integration ecosystem: Clay is a great example for this as they build a community of agencies and integration tools. They often do webinars together and post about advanced workflows that leverage each other's tools.
2. Conferences / trade fairs: Many companies still use this as a way to find out about new vendors / software etc. While competitors might also be present there, I feel that it is possible to stand out when following some unconventional strategies from outreach before, to the outfit, special raffles etc.
3. Reviews: I believe these can also be powerful for brand awareness and trust as they offer an easy way to build trust. At Superchat, we found it quite easy to generate positive reviews when customers are happy, especially when you engaged with them through a positive customer experience (e.g. resolving an issue in live chat). Now we stand out against our competition and from some review platforms like G2, Capterra & OMR we also get badges as a result.

I am sure there are many more strategies, but the three above all benefit from tapping into shared audiences, thus boosting one's credibility and sharing resources.

Curious to hear about more strategies!

Abdal Yousef · Answer

@janak_patel56 great point, Janak. Totally agree with you.

Janak Patel · Answer

Storytelling is often overlooked; sharing authentic stories can create a strong emotional connection with your audience!

Answer

Leveraging user-generated content can be a powerful but often overlooked strategy for building brand awareness, especially in crowded markets. Encourage your customers to post reviews, share their experiences on social media, and create content featuring your products. Repost and amplify the best UGC to tap into your customers' networks and build social proof. You could even run contests or offer incentives to motivate more UGC creation. The authentic voice of happy customers can help you stand out and build trust with new audiences who might tune out traditional marketing. Thoughts?

Muhammed Aslam A · Answer

By connecting authentically in specialized forums or groups, brands can create lasting relationships and stand out without heavy ad spend.

Answer

Some overlooked brand awareness strategies: 1) Create unique, valuable content that gets organically shared - whether blog posts, videos, infographics, etc. Focus on quality over quantity. 2) Influencer marketing - find influencers in your niche and collaborate on authentic campaigns. Their audience trusts them. 3) Get active in online communities - Reddit, Facebook Groups, Slack channels, etc. Don't just promote, provide real value and build relationships. 4) Referral programs - incentivize happy customers to spread the word. Word-of-mouth is powerful. 5) Be bold with creative PR stunts - do something unexpected that gets media attention. Just ensure it aligns with your brand. The key is finding ways to provide value and be memorable. Hope this helps spark some ideas!

Kushal Gandhi · Answer

Honestly, just being authentic and engaging with your audience directly – sometimes real connections beat all the flashy marketing!

What’s the most overlooked strategy for building brand awareness in crowded markets?

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