What's the most successful lead magnet you've ever created or encountered?

Question

Why do you think it worked so well? 
Also, How did you measure the success of this lead magnet, and what specific metrics or KPIs did you use to determine its effectiveness? 
Did you notice any unexpected benefits or outcomes from using this particular lead magnet?

Simonas Kauzonas · Accepted Answer

Free tool that solves a real problem. Think HubSpot's Website Grader.

Pooja Jayasri · Answer

Checklists and cheat sheets have worked really well for me.
Free tools as well.

Ulrica Storset · Answer

My take is that we are moving towards more personalized marketing experiences rather than pushing everything to everyone.

We are working on a platform, solarplexus.ai, to tailor your marketing and communicaiton to different target groups and personas. We will launch it here on Product Hunt next week. Please check it out.

Grace Rodriguez · Answer

One of the best lead magnets I put together was a free eBook on common pitfalls in my industry. It really took off because it tackled issues that my audience was struggling with, so it felt super relevant to them. I kept track of how many downloads it got and checked my conversion rates to see how many people actually signed up afterward. What surprised me was how it also boosted my social media following; people started sharing it, which drove more traffic my way.

What's the most successful lead magnet you've ever created or encountered?

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