What's the worst-performing acquisition channel for you right now? 😈
Frank Sondors
4 replies
Everybody has their best and worst acquisition channels.
What's your worst acquisition channel?
For us that's SEO. We need to make a ton of improvements.
Replies
Sawaram Suthar@sawarams
Co-browsing
SEO is my best acquisition channel so far. Paid ad is our worst one as we didn't get success there.
Share
PPC (paid search to be precise). We actually cut it off completely (kept only branded search atm).
Driving a lot of leads, demos and even opportunities but none of those converting to actual customers.
It's scary that we're super short of leads now because of this, but it's a period we need to overcome to focus on channels that drive revenue in the long-term perspective.
Learning from all of you- I'm still working on a new service product and will come back when I'll experience first hand what's the worst-performing channel for my marketing strategy. Thanks for sharing, everyone!
For our product, social media advertising has been the least effective channel, showing low conversion rates despite various targeting strategies.