What's your key advice for a successful product launch on Product Hunt?
Vlad Golub
46 replies
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André J@sentry_co
DM @rrhoover hover on his new retro futuristic transparent Motorola pager. 911 We are launching 😬
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Respeecher Marketplace
We launched last week our AI voice bank https://www.producthunt.com/post.... Few lessons locked: Don't rely much on Facebook groups/communities. Other product/startup founders helped us the most to mobilize audience. Also, few Product telegram channels were helpful. Ask one person to be responsible for all comments and reply them all as you probably won't have time for that.
Clustr
@orysia_khimiak Congratulations on the launch of your AI voice bank! Thank you for sharing your experiences. It's fantastic that other founders are helping you 💪🚀
@orysia_khimiak do you find most of the PH community are specifically designers, or businesses looking for resources?
Be prepared, create buzz, and connect with your audience. Good luck on Monday, Clustr will be the #1 Product of the Month for sure!
CloudFunnels AI
I think everyone needs some advice from you! :) You joined in Mar 2023 and seem to be on fire!
Vmaker for Windows
To maximize your chances of a successful product launch on Product Hunt, consider these
- Prepare a compelling product
- Build anticipation
- Craft an engaging and concise Product Hunt post
- Timing is important
- Leverage your network
- Engage with the PH community
- Create an eye-catching video
PH is a community-driven platform, and building genuine connections and providing value to the community is essential for long-term success.
Gamma
Build an army of supporters ahead of time to get that momentum going!
In the next hour I will
I launched a few days ago and I found being engaged with the discussion to be beneficial
Truva
Launching soon!
My advice is:
1- To be active on PH
2- Support others before your launch so they'll support you
3- Engage with the community
4- Make connections with others
5- On launch day spread the words in different communities like Telegram, WhatsApp and Reddit
6- Be active be responsive and respond to every comment on launch day
7- Most important don't create new profiles to support yourself it will be consider as spam activity.
Start preparing for the launch early, and don't try to prepare for the week.
My advice for everyone would be to follow @realvladgolub and be as active as he is, I'm pretty sure Clustr will be on fire on Monday!
Clustr
@claumarin You make me blush hahahaha just subscribed to your launch and will support it with my team!
I saw a similar post yesterday and wrote down the following tips. I do think these tips are applicable on this thread as well:
1. Prepare a compelling pitch: Craft a clear and concise description of your product that highlights its unique features, benefits, and value proposition. Capture the attention of PH users by emphasizing what makes your product stand out from the competition.
2. Build anticipation: Create buzz and generate excitement before your launch by promoting it on your social media channels, website, and email newsletters. Tease some key features or benefits of your product to build anticipation and attract potential users and supporters.
3. Engage with the PH community: Participate actively in the Product Hunt community by commenting on relevant posts, providing feedback, and offering value to other users. Engage in discussions, answer questions, and showcase your expertise. Building relationships and gaining visibility within the community can greatly enhance the success of your PH launch.
If you liked these tips, you will like our product more. Do check it and click on the notify me button if it impressed you.
Mentor.AI
Key advice for a successful Product Hunt launch: Prepare an engaging and concise product description, create eye-catching visuals, engage with the community through comments and updates, and leverage your network to generate initial traction and support.
@kunal_mehta_94 new here 🙏 other than engaging, what's the best way to 'research' whether a product is suitable to launch on the Hunt? I heard DesignJoy was a success on here, and looking to do something similar but for Metaverse/3D
Mentor.AI
@kunal_mehta_94 @sumone
To research whether a product is suitable for launch on Product Hunt for the Metaverse/3D space:
Conduct market analysis and identify competitors.
Define your target audience and gather feedback through user testing.
Engage early adopters and influencers for support.
Implement pre-launch marketing strategies.
Seek partnerships and collaborations.
Study successful launches on Product Hunt for insights.
These steps will help you gauge the product's potential and increase the chances of a successful launch.
Mentor.AI
To ensure a successful product launch on Product Hunt, my key advice would be to focus on three essential aspects:
1. Preparation: Invest time in creating a compelling product description, eye-catching visuals, and a clear value proposition. Test your product thoroughly before launch and gather feedback from early users.
2. Engagement: Engage with the Product Hunt community by actively participating in discussions, responding to comments, and addressing questions. Offer incentives or exclusive offers to encourage users to try your product.
3. Promotion: Leverage your existing network, including social media channels, newsletters, and partnerships, to generate buzz before and during the launch. Collaborate with influencers or thought leaders who align with your product to extend your reach.
Remember, authenticity and transparency are key.
@kunal_mehta_94 sorry new here too 🙏 regarding early users is the Hunt a good place to launch a product to find those initial users? Any advice on the SEO aspect would be super helpful!
Mentor.AI
@kunal_mehta_94 @sumone
Keyword research: Identify relevant keywords and phrases that potential users might use to search for products similar to yours. Incorporate these keywords naturally into your product description and landing page content.
Metadata optimization: Pay attention to meta tags, page titles, and URLs. Ensure they accurately reflect your product and include relevant keywords.
Backlinks: Earn high-quality backlinks from authoritative websites and publications. This can improve your product's visibility in search engine results.
Content marketing: Create valuable content related to your product's niche and share it on your website or blog. This can help attract organic traffic and improve your overall SEO.
Check all materials before launch. Some users have reported that the site does not function properly after launch. 😄
Plan carefully, create excitement with teasers and engaging content, communicate your unique value clearly, engage with the community, offer valuable content, seek support from your network, provide incentives for buzz, and iterate based on user feedback. Remember, it's not just the product, but also active engagement, community involvement, and a well-executed marketing strategy that matter.
Top 5 things
1) Start prepping early-don't just wait to have your votes secured on the last day that too with newly created profiles
2) Invest in creatives and content. There are 100s of launches everyday with people skimming through product pages. Can your images convey what your product delivers?
3) Scout the right hunter. The right hunter can make all the difference, from followers and reach to credibility
4) Get the buy-in of your fellow makers on PH
5) Invest in your personal brand
Bonus- Do a pre-launch with lead magnets to hype users up.
DON'Ts - Don't buy or farm clicks.
First of all, don't rely on the PH only! We should search for people who can support our product or share! So create your account on Linkedin, Twitter, Reddit, or IndieHackers!
Build relationships with the users who are active on PH, check their profiles, visit their SNS, and connect with them there! Focus on engagement on those communities
Lastly, if you're active on Twitter, search for your audience fast and reduce time for searching and determining to connect by using the hummin extension!
Focus on creating a compelling and concise product pitch that highlights unique features and benefits, while actively engaging with the Product Hunt community through genuine interactions to build awareness and generate buzz, like I'm doing rn ;)
Clustr
We are launching Clustr on 10th July - https://www.producthunt.com/prod.... We put in a lot of effort, but maybe we overlooked something 🤔🤔🤔
Kommunicate
Most of the things are already covered here - my only advice is to PLAN AHEAD to avoid last-minute chaos! That's what we went through, and the lesson was well learned :)