What's your most effective tactic for creating buzz and engagement on Product Hunt?

Question

Sebastian Cole Ashford · Accepted Answer

Engage with people who have hunted your product and responded positively in the comments. Check out their profiles and products, leave thoughtful comments, and start building relationships. Over time this can lead to them sharing your product with their audiences, creating a positive buzz.

My3 Murthy · Answer

@petethewiz @tymzap Haha! I was going to say the same. 
Also question- where do you find & distill the micro-influencers you want to work with?

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Using eye-catching visuals and a compelling story in our product listing helped us grab attention and generate interest organically.

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Timing our launch strategically to coincide with peak activity on Product Hunt was crucial for maximizing visibility and engagement.

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@tymzap its a mixture of gpt + well organizad content 😂

Tracey glen · Answer

Utilizing the Ask Product Hunt" feature to pose thought-provoking questions and spark conversations around our product features and benefits.

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@tymzap knowledge+ AI (I'm using AI in the before time. Ass a Neurodiverse (dislexia and more) is tool to write a must. After 24 years in the digital space I have the knowledge, not the "perfect spelling" skills. Thanks to AI I'm able to share my mind with no comments of wrong written....(now it's important you make mistakes or you get reactions....you get the point, non taking btw!!!)

Tymek Zapała · Answer

@petethewiz Not sure if AI-generated or not :D If not then take no offense, just well structured text :)

Answer

Good question! I'm a first-time founder of an app, so I do know some things about social media. Here are five creative and different tips to create a buzz, using the basic idea of creating content people are already reading and engaging with:

1. Leverage Trending Topics and Keywords
Identify what’s trending in your industry or among your target audience. Use tools like Google Trends, social media insights, and forums like Reddit to find popular topics. Create blog posts, videos, or infographics that tie your app’s features or benefits to these trending topics. This approach ensures you’re creating content people are actively searching for and engaging with.

2. Engage in Community-Led Content
Join relevant online communities and forums where your target audience hangs out, such as specific subreddits, Facebook groups, or niche forums. Participate in discussions, offer valuable insights, and subtly introduce your app. For example, share a case study or success story that highlights how your app solves a common problem discussed in these communities. This builds credibility and generates organic buzz.

3. Collaborate with Micro-Influencers
Partner with micro-influencers who have a dedicated and engaged following in your niche. They often have higher engagement rates compared to larger influencers and can create authentic content about your app. Provide them with exclusive access, promo codes, or special features to share with their followers. This not only creates buzz but also lends credibility to your app through trusted voices.

4. Create Interactive and Shareable Content
Develop interactive content like quizzes, polls, or challenges related to your app’s features or industry. For example, a personality quiz that aligns with your app’s purpose can be fun and highly shareable. Encourage users to share their results on social media, tagging your app’s account. This type of content is engaging and has the potential to go viral, reaching a broader audience.

5. Run a Contest or Giveaway
Everyone loves free stuff! Organize a contest or giveaway where participants need to engage with your app or social media content to enter. For instance, they could share a post, tag friends, or create user-generated content related to your app. Ensure the prize is appealing and relevant to your audience. This can quickly generate buzz and increase your app's visibility.

Bonus Tip: Engaging on Product Hunt
On Product Hunt, creating buzz and engagement is all about timing and interaction. Here’s my most effective tactic:

Engage with the Community: Before your launch, be an active member of the Product Hunt community. Comment on other launches, provide constructive feedback, and build relationships. On launch day, respond promptly to comments on your product page, express gratitude for the support, and share behind-the-scenes stories about your app’s development. This genuine engagement can significantly boost visibility and encourage upvotes.
What are your thoughts on these strategies? Have you tried any of them, or do you have other tactics that have worked for you?

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Collaborating with influencers and early adopters who are active on Product Hunt was a awesome for spreading the word about our product.

Alexandre Contador · Answer

I would say engage with the right people that bring value to the community.

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Offering exclusive early access or special incentives for Product Hunt users incentivized engagement and drove downloads.

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Post engaging discussions on regilar basis.

jonathan ander · Answer

Actively participating in Product Hunt discussions, answering questions, and responding to feedback helped us foster a community around our product.

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@iris_matt indeed, it only gonna give what you put in 😉

What's your most effective tactic for creating buzz and engagement on Product Hunt?

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