What's your strategy for personalizing emails?

Addressing their Industry pain point apart from {fName}, {companyName} bs

always start by mentioning something specific to them. shows you're not just mass-mailing. use their name, but not excessively. feels more genuine. remember past interactions or conversations. add value before asking for something. test and iterate. everyone's different. what's worked best for you?

Hi Alex, When crafting personalized emails, it's vital to respect and genuinely understand the recipient. A captivating subject line can instantly draw attention, much like a headline in an ad. It's essential to test and refine content based on feedback, tailoring the message to where the recipient is in their journey. Connecting emotionally, evoking genuine feelings and reactions, can make your message resonate more deeply. Simplicity and directness are also key; be genuine, concise, and impactful. It's important to offer a solution to a potential client's problem by discussing the benefits it can bring to their company, not what benefits us or who we are to work with them. Always talk about what would benefit or harm them as if we were part of their organization.