What’s your strategy for repurposing content across different social media platforms?

Question

Business Marketing with Nika · Accepted Answer

Not to repurpose everything because some topics are less suitable for example for LinkedIn but perfect for X :)

TJ Larkin · Answer

Record video first, then extract audio for podcast snippets, transcribe for blog posts, and pull quote cards for social. One piece of content = a week's worth of value across platforms. Although realistically speaking, I haven't implemented this always but it works some days.

Steven Wallace · Answer

Repurposing content is all about tailoring it to fit each platform's strength. For example, I might take a detailed blog post and turn it into bite-sized social media tips

Aima Iftikhar · Answer

When I repurpose content I focus on engagement.

Ayla Reynolds · Answer

I think the key is to find universal content that resonates everywhere. Then tweak the visuals or hashtags for each audience.

Elowen Foster · Answer

I like to break down longer into smaller more digestible parts.

Janak Patel · Answer

Repurposing content involves tailoring it for each platform, using tools for automation, and optimizing performance.

DiamondMarie · Answer

Well, I try to tailor the content for each platform. For Instagram, I focus on eye-catching visuals with brief captions. On Twitter, it's all about concise, trending topic-related posts. For Facebook, I share more detailed updates or stories. The key is to keep the core message but tweak the format and style to fit where it’s posted.

David Murray · Answer

Blogging social works is best for me. Long form gets trimmed for Twitter and rephrased for Instagram stories.

Benjamin Thomas Clark · Answer

Definitely tailor content for each platform! Reuse key themes but adapt for audience - like more visual for Instagram, news/updates for Twitter, thought leadership on LinkedIn. I also like to cross-promote a bit, like sharing IG post previews on Twitter to draw people over. Tools like Hootsuite help repurpose/schedule across accounts to save time.

Milo Harper · Answer

I typically begin with a long-form post and then break it down into smaller pieces. For example, a blog post can turn into tweets a reel or even a carousel.

Advin Jadis · Answer

Webinars are great content goldmines I break them into Instagram clips or design infographics for Pinterest.

maria · Answer

Well, I focus on adapting the tone and format for each platform. For Instagram, I use more visuals and keep captions short and engaging. On Twitter, it's all about concise, trending topics. For LinkedIn, I share professional insights with a more formal tone. Reusing key points but making them fit naturally where they go is my main trick.

Summer Graham · Answer

I focus on tailoring the tone for each platform.

Cici Guo · Answer

Adapt content to fit each platform’s format and audience by repurposing visuals, length while keeping the core message consistent.

What’s your strategy for repurposing content across different social media platforms?

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