What’s your top marketing tip for a successful Product Hunt launch?

Question

We’re gearing up for our launch and would love to hear your best advice that made a difference. Let’s connect, share feedback, and support each other.

Paul-Louis Valat · Accepted Answer

My main tip would be to not overlook the phase right after your PH launch:

- Where do you redirect your PH traffic and how would you like them to convert? Building a dedicated landing page is a great idea, with different conversion opportunities (could be a product sign-up and a newsletter sign-up for those that are not ready to buy yet).
- How do you engage with all those new contacts? Think of a dedicated email sequence or special offer to build on the momentum

Brody Clarke · Answer

Have a dedicated team ready to engage on launch day. Responding to comments quickly helps drive more visibility and builds trust with users.

Eliana Norton · Answer

Timing is key for me! Launch early in the day, ideally around midnight PST, to
maximize visibility.

Spencer Bowen · Answer

Make sure your product visuals and descriptions are on point. First impressions matter.

Talia Cooper · Answer

Get your team and network involved. Ask them to engage with comments and upvotes as soon as you launch.

Juliette Lyons · Answer

Focus on a clear, concise value proposition. Make sure your product page communicates exactly what problem your product solves in just a few seconds.

Hamna Malik · Answer

@aqsa_rahman08 Absolutely agree! Engaging early and ensuring your product delivers real value are key. Launching on peak days can definitely boost visibility. Thanks for the great tips!

Aqsa Rahman · Answer

I think one should start engaging with your community early, make sure your product offers real value, and launch on days when Product Hunt is most active for better visibility.

Hamna Malik · Answer

@paullouis_valat1 This is gold! The landing page with multiple conversion options and an email sequence for nurturing new contacts are such smart strategies. We’re definitely going to implement this to keep things rolling after the launch.

Amelia Hart · Answer

Build anticipation before your launch. Engage with your target audience on social media and forums so people are already excited about your product.

Hamna Malik · Answer

@paullouis_valat1 If you could hit ‘Notify Me’ on the 'Coming Soon' badge next to my name for InterWiz AI updates, that would be awesome. I’m excited to share our progress with you and can’t wait to hear your thoughts when we launch

Hamna Malik · Answer

spencer_bowen Thanks for the great advice, first impressions really do count! I’d love for you to hover over my 'Launching Soon' button and take a glimpse at our InterWiz teaser launch visuals and descriptions. Your feedback would mean a lot and could help us improve.

Hamna Malik · Answer

@eliana_norton Thanks, Eliana! Valuable tip, we will launch early to maximize visibility.

Hamna Malik · Answer

Great suggestion, @talia_cooper! Activating the network early on can really make a difference. I'll make sure we have everyone ready to engage right at launch!

Hamna Malik · Answer

@amelia_hart Great tip! How do you recommend building that anticipation effectively, any specific platforms or strategies that have worked best for you in creating buzz before a launch?

What’s your top marketing tip for a successful Product Hunt launch?

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