What’s your top marketing tip for a successful Product Hunt launch?
Hamna Malik
14 replies
We’re gearing up for our launch and would love to hear your best advice that made a difference. Let’s connect, share feedback, and support each other.
Replies
Paul-Louis Valat@paullouis_valat1
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My main tip would be to not overlook the phase right after your PH launch:
- Where do you redirect your PH traffic and how would you like them to convert? Building a dedicated landing page is a great idea, with different conversion opportunities (could be a product sign-up and a newsletter sign-up for those that are not ready to buy yet).
- How do you engage with all those new contacts? Think of a dedicated email sequence or special offer to build on the momentum
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@hamna_malik Done :) Good luck for the upcoming launch!
Launching soon!
@paullouis_valat1 This is gold! The landing page with multiple conversion options and an email sequence for nurturing new contacts are such smart strategies. We’re definitely going to implement this to keep things rolling after the launch.
Launching soon!
@paullouis_valat1 If you could hit ‘Notify Me’ on the 'Coming Soon' badge next to my name for InterWiz AI updates, that would be awesome. I’m excited to share our progress with you and can’t wait to hear your thoughts when we launch
Launching soon!
@paullouis_valat1 Thank you! Looking forward to connect on LinkedIn. :)
Absolutely vital to build buzz before launch day! Get active on Twitter, share teasers/behind-the-scenes on TikTok, line up some podcast interviews, and leverage any existing audience or network you have. Treat the leadup like a mini pre-launch campaign to get people hyped for the big PH reveal. The pre-work makes a huge difference in the initial spike and trajectory.
Launching soon!
@kevinmartinezt Thanks for the valuable insights! I totally agree that building buzz is vital. I’d love to chat over virtual coffee on LinkedIn. In the meantime, feel free to follow InterWiz on Product Hunt for updates. Looking forward to our conversation!
Build anticipation before your launch. Engage with your target audience on social media and forums so people are already excited about your product.
Launching soon!
@amelia_hart Great tip! How do you recommend building that anticipation effectively, any specific platforms or strategies that have worked best for you in creating buzz before a launch?
Have a dedicated team ready to engage on launch day. Responding to comments quickly helps drive more visibility and builds trust with users.
Launching soon!
@brody_clarke Excellent suggestion! How do you train your team to handle diverse types of comments and inquiries quickly on launch day?
Get your team and network involved. Ask them to engage with comments and upvotes as soon as you launch.
Launching soon!
Great suggestion, @talia_cooper! Activating the network early on can really make a difference. I'll make sure we have everyone ready to engage right at launch!