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  2. What should I do to ensure that my email marketing...

What should I do to ensure that my email marketing campaign doesn't get marked as spam?

Alex Stone
6 replies

Replies

Michael Cho
Joybird AI
Joybird AI
Not getting marked as spam is part of improving open rates, so you can find many articles on this. From my experience, what you can do fall into two buckets: 1. Technical - look up DMARC, DKIM, and SPF and configure these. Use a reputable email sender. Throttle your campaign so it is spread over some time. 2. Social engineering - when your users sign up prime them to open your email and click something (eg your first email will be sent in two minutes, please reply with X so we can confirm your address). If they open and reply, Gmail and other providers won't mark you as spam. You must include an unsubscribe link - this reduces the likelihood of a user marking you as spam.
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Svitlana Palamarchuk
Hey, It's essential to make sure your email marketing campaigns don't end up in the spam folder. There are several tools out there that can help you with this, and Folderly is one of them. Folderly can help you identify and fix deliverability issues by analyzing your domain, sender reputation, and email content. Also, check out Sendinblue, mail-tester and Postmark. Good luck!
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Suraj Anjaana
Generally i change subject line for each email .... Not sending all email at a time .... Must use some time gap before send (if bulk) ...... use proper format like use first name, last name in email.
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Alex Todd
ReliablyME
ReliablyME
Don't use tracking links.
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Asma Afreen
21-Day Email Mastery Challenge
Hey Alex, Emails land in spam due to various reasons - low deliverability, poor targeting, low historical engagement, spam triggers in emails and many such reasons. To improve inbox placement rates, you'd have to look at the different aspects of email marketing - both technical and non technical. For the same, we've created a structured, organised challenge that covers them all in 21 days. If you can spare 45 mins everyday, I'd suggest the 21 Day Email Mastery Challenge to improve your email campaigns. It'll keep it out of the spam folder as well https://www.producthunt.com/post...
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Joseph Roberts
To ensure your email marketing campaign doesn't get marked as spam, use a reputable email marketing platform, segment your audience and personalize emails, provide valuable and relevant content, maintain proper email list hygiene, avoid spam trigger words, comply with email laws like the CAN-SPAM Act, ensure your IP address is not blacklisted, and encourage your subscribers to add you to their contact list.
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