What should you do when planning your SEO Content Strategy?👇
Ifeoma Ogbonnaya
0 replies
- Understand your target audience. Look out for demography, needs, and pain points ( You'll use these to identify their search intent in your next steps).
- Have a clear value proposition. Ask: "How can I take them from where they are to where they want to be?" You'll infuse this into your content over time.
- Research keywords: High-traffic, low-competition keywords that are based on your users' search intent.
- Look at your competitors: Check their top-performing content and frequently used keywords. Identify content gaps you can fill by offering a unique insight.
Now it's time for your plan.
- Curate topics, target keywords, and publishing dates. Put them into a calendar. Define the objective of each content piece.
- Execute! Create well-optimized content and promote it across social platforms.
Remember, SEO is a long-term game.
Monitor, Modify, Repeat.
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