What strategies do you typically use to create excitement before a launch?
Abigail Phillips
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Lindsay Davis@imlindsay
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Launching soon!
We use a slightly different approach. It's not about creating excitement, but rather effectively highlighting the product's features to address the customers' pain points☺️
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I create excitement by teasing features, sharing sneak peeks, building anticipation through email campaigns and social media, and offering exclusive early access or discounts. Engaging content and countdowns also help keep the buzz alive.
I think implementing teaser campaigns to offer sneak peeks to product and collaborating with influencers can beneficial to extend reach and credibility. Or it can be like organizing pre-launch events, such as webinars or live demonstrations can help in direct engagement.