What strategies have worked best for your product launch?

Question

Accepted Answer

i'm the following the below options
1- bird discounts
2- creating compelling launch videos, thorough preparation
3- leveraging social networks
4- partnering with influencers
5- building an audience beforehand
6- running targeted social media ads

Answer

I'm the following the below options
1- bird discounts
2- creating compelling launch videos, thorough preparation
3- leveraging social networks
4- partnering with influencers
5- building an audience beforehand
6- running targeted social media ads

Answer

Running targeted ads on social media platforms really helped in reaching our audience effectively. It brought in a lot of traffic and leads.

Answer

For my product launch, building a strong social media presence worked wonders.

Gurkaran Singh · Answer

Launching our product was like orchestrating a symphony – we harmonized social media teasers with email campaigns and hit the perfect crescendo on launch day!

Alex AI · Answer

Preparation. We prepare for the launch. We don't do it spontaneously; we think about what goal we are pursuing, which day is most suitable for our goal, and we create a strategy.

Social networks are used to the maximum; video/photo content is created, emails are prepared, and lists of close friends who are members of Product Hunt and can support us are made.

Luka Brzin · Answer

Building an audience/community way before the launch and creating a good teaser are the two most important things for a Product Hunt launch. Try to add value to disscusions and ask meaningful questions (don't use AI!).

Also look for Product Hunt groups on Facebook, Reddit and LinkedIn. Write about your product there.

Answer

Creating buzz with teasers, engaging early adopters, and using social media have worked best for my product launch.

Answer

Creating a compelling launch video that explain the product benefits was key for us. It helped in grabbing attention and converting viewers into customers. Anyone else tried this?

Answer

Partnering with influencers to promote the product was a game-changer for me.

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Building excitement before the launch with teasers and early access for a select group of users has proven effective.

Answer

Hosting a launch event, either virtual or physical, created a sense of occasion and provided a platform to showcase the product’s value.

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crafting a clear and compelling message about the product’s benefits and unique features helped capture interest and drive conversions.

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Emphasizing user feedback early on has been crucial, allowing us to refine our product based on real needs. Collaborating with influencers has boosted our reach, generating excitement and trust among potential customers. Lastly, targeted marketing campaigns, tailored to our audience's preferences, ensured a successful and impactful launch.

Answer

For my product launch, I’ve found that getting people excited with email updates, giving sneak peeks to loyal customers, and holding live events have worked really well.

What strategies have worked best for your product launch?

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