What strategies have you found effective in generating buzz before launching a product?

Question

Justin McGill · Accepted Answer

Sharing teasers, sneak peeks, and behind-the-scenes content can create anticipation and excitement among your target audience.

Judy Brooks · Answer

Engaging influencers and industry professionals to spread the word about our product and form strategic collaborations has proven to be a fruitful tactic. Pre-launch buzz can be stoked even further by spreading high-quality information, such as blog posts, infographics, and videos, across multiple social media channels and newsletters.

Frank Apap · Answer

@kkavita Yea, I've been using #buildinpublic with mixed success.

Heleana Grace · Answer

Sharing product teasers and progress updates on Twitter helped us a lot! Also simply engaging with people and making connections helped them remember our names when they say our product launching.

Answer

Implementing a pre-launch marketing campaign with a mix of content marketing, email marketing, and influencer partnerships can help generate buzz.

creator_cool_tap · Answer

Phew! Hustling all our supporters and users. Spreading the word on social media and email, hyping how important it is to be part of the buzz on the day.

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Kavita · Answer

@frank_apap What have you found worked for you and what didn't? Also share your Twitter handle! I love following people's #buildinpublic journeys.

Kavita · Answer

Twitter has helped a lot - sharing features, sneak peeks, or any updates on the business to get people to feel like they are along on the ride with you. Using the #buildinpublic hashtag helps a lot too.

Neha · Answer

Yes, I agree with @jus10mcgill

Frank Apap · Answer

@kkavita We have an account for our app (@BarGPT) and another where we talk about building in public and more of the behind the scenes stuff (@APSquaredDev)

Annie Bennett · Answer

I've found that early access offerings and product teaser campaigns have a significant impact, as they create a sense of exclusivity and anticipation. Coupled with this, I would also use targeted digital ads and SEO strategies to reach potential customers who might be interested in our product, helping to spread the word and generate buzz.

Senthilnathan RM · Answer

While many things could work, the best way when you have no audience to generate buzz about your product launch is easily influencer marketing if done right.

André J · Answer

If you have an awesome USP. Buzz aint that hard. 😬

Manab Boruah · Answer

Twitter is definitely one place where you can create a buzz. I did it all my promotions on LinkedIn. I should have focused on Twitter. A lot of indi-builders are active on Twitter.

Anna Jack · Answer

Social media buzz i can say

What strategies have you found effective in generating buzz before launching a product?

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