What tool do you use to measure your business metrics?
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Pritam Das@pritam_das5
Customer acquisition cost: Using Google Analytics/ Meta Ads Manager etc
Customer lifetime value: You can use your CRM and CS feedback to understand the flaws
Customer retention: Use your admin panel to calculate this number
Gross margin(Financial data): Use any accounting tool such as Zoho, QuickBooks
Customer Conversion Rate: Use MIxpanel, and Google analysis to understand the conversion rate
Measuring Digital Marketing Efforts: Use SEMrush, similar web, etc
Customer Experience Measure: I visit DasGalerie.com . They are the best!
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Kyligence Copilot
Hey there! š When it comes to measuring business metrics, especially in the SaaS world, the challenges are real. At Kyligence, we've been through the maze and found our way out with a robust tech stack:
š Product analytics: Mixpanel
š„ User onboarding: Appcues
š ļø User Support: Zendesk
š CRM: Hubspot
š Website Analytics: Google Analytics & Google Search Console
š Metrics Store & data analytics: AWS S3 and our in-house solution, Kyligence Zen
The real game-changer for us was the realization of the need for a Centralized Metrics Hub. With growth metrics scattered across various platforms, we aimed to bring everything together in one place. This centralization, combined with our AI-powered tool, Kyligence Copilot, has been instrumental in providing our teams with real-time insights tailored to their needs.
For instance, our marketing team, which heavily relies on the UV to Sign-ups conversion metric, can now seamlessly dive into the reasons behind any metric fluctuations. This not only streamlines our weekly reporting but also empowers us with actionable insights.
Would love to hear what others are using and how you're navigating the challenges of business metrics! š
Hey we use Team Analytics to track metrics, performance and bottlenecks of our tech team
And the best part is that is all free to use. I highly recommend it https://www.producthunt.com/post...
@paola_greggio Oh, thank you for the recommendation; I will definitely add it to my list of tools to try.
I use a variety of tools to measure my business metrics, including Google Analytics, Mixpanel, and Amplitude. These tools help me track my website traffic, user engagement, and conversion rates.
@kennethc_44 Thank you for mentioning the tools that are useful to you. I agree with the three you mentioned. I have started using Amplitude, and it has worked quite well for me.
I utilize Google Analytics for web traffic and behavior metrics, Mixpanel for user interactions within our product, Tableau for data visualization, and QuickBooks for financial tracking, providing a comprehensive suite of tools to measure and analyze various aspects of our business.
Google analytics for traffic is our go-to. For business metrics, we built our own backend system for more accurate user tracking.
I'm currently utilizing a combination of Google Analytics for website insights, Tableau for visualizing data, and QuickBooks for financial metrics, creating an all-inclusive dashboard that keeps me updated on all crucial business metrics in real-time!
We've found Google Analytics to be an excellent resource for measuring web traffic and user behavior, while tools like Tableau help us visualize complex data, and we use ProfitWell for detailed insights into our subscription business model, creating a comprehensive picture of our business metrics!
@wclark90st Great! I see you mentioned some that are not on my radar; I'll study them to see how they work.