What tools do you use for product analytics?

Question

I use MixPanel at work. But I wanted to understand what other alternatives are there and why you prefer so.

Kwaku Amprako · Accepted Answer

There are several great tools available for product analysis, but the one that works best for you will depend on what you need it for.

Google Analytics: A free web analytics tool that provides detailed data on website traffic and user behavior.

Mixpanel: A product analytics tool that helps businesses understand how users engage with their products and identify areas for improvement.

Hotjar: A website optimization tool that provides heatmaps, user recordings, and feedback polls to help businesses understand user behavior and improve website performance.

Amplitude: A product analytics platform that provides insights into user behavior, product usage, and customer journeys.

UserTesting: A user research platform that helps businesses gather feedback and insights from real users.

Qualtrics: An experience management platform that provides tools for measuring and improving customer satisfaction and loyalty.

Pranab Buragohain · Answer

@manab_boruah We use MixPanel. They have a generous credits program for startups too!

Manab Boruah · Answer

@getsmartlook @pm_optimizer would love to check out Smartlook.

Sandra Djajic · Answer

Still using Google analytics 😅

Daniel Do · Answer

We have many analytic tools but the best ones are Mixpanel and @getsmartlook.

Smartlook is great for reviewing recordings of your events to see how users behave with your features.

Peyt Spencer Dewar · Answer

@manab_boruah 
Analytics for user metrics
Crashlytics for investigating crashes as they happen
Firestore for user data storage

Peyt Spencer Dewar · Answer

@manab_boruah https://firebase.google.com/pricing I’m on a pay as you go plan and have yet to pay with 80 DAU using Lyrist

Peyt Spencer Dewar · Answer

@manab_boruah it is. Here’s an article comparing it to mixpanel https://www.rapptrlabs.com/acade...

Peyt Spencer Dewar · Answer

Firebase

Answer

Hey @manab_boruah
We use multiple products which is as follows:
Pendo - For Analytics & User guides / tours 
Retool - Easily connect with DB and display the exact data 
MixPanel - For Analytics 
OnSingle - For Analytics & Puch notification 
HotJar - Video analytics & Feedback 
Microsoft Clarity - Video & Analytics

One of these I like Mixpanel - easy to track the users & their data - Yes sometimes we will not get curate data but it's very close & Yes I agree with @pranabgohain credits product for startup is good too!

Manab Boruah · Answer

@pranabgohain agreed. MixPanel does go deep into product usage.

Manab Boruah · Answer

@pranabgohain @khushali_vyas1 love how you are using multiple products to cover all bases. We use UserPilot for user onboarding and Clarity for heatmaps, scrolls and video recordings of visitors on the website.

Manab Boruah · Answer

@psd I was totally unaware that Firebase is a Google Product.

Manab Boruah · Answer

@psd, thanks for sharing. I never used Firebase. Any specific feature you would love to highlight?

Manab Boruah · Answer

@psd feature like Crashlytics is not available with MixPanel I guess. But I am not sure. I am not using the highest plan on MixPanel.

What tools do you use for product analytics?

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