What tools(s) do you use to qualify and prioritize your high-potential customers?

Zeynep Serra Avan
1 reply
In sales, marketing, and GTM in general, we all struggle to understand "who" is really getting excited about and closer to buying our product and services. I want to learn what is your way or method to understand those leads and how you do that.

Replies

Alex Shilin
In the past I used Leads scoring and only reach out to those who is more engaged with our collateral. However, it is only really helpful when you have more Leads than you can/want to handle. In most start-ups one tackle every lead that can help to move a needle. What problem are you trying to solve?