What Type of Content Resonates Most During a Product Launch?

Question

We are planning our launch of PH. We've invested heavily in video content, and I'm wondering what others have found to be the most effective tools to promote the value of your product. Is it snappy social media posts, engaging videos, detailed written content, or something else entirely?

Feliciana · Accepted Answer

For a launch, I’d say videos work best. They grab attention fast and show off what your product can actually do.

Suwaid Khan · Answer

Hi Brandon

What makes me try new products immediately is engaging videos OR short text posts

- Videos 
Scene 1 is an influencer saying "here's how I did XYZ in 5 minutes instead of hours" 
Scene 2 is of the product being used

- Short text posts
When pages such as the YC writes about a company and what their product does

Peter Gokhshteyn · Answer

@feliciana_liu Would you recommend more of a product demo video or a promo video?

Answer

Just my two cents - videos are great but don't sleep on written case studies! Reading through a detailed example of how a product solved a real customer's problem can be super compelling. Bonus points if you get a well-known customer to provide a quote. Definitely worth testing written content alongside your videos to see what performs best.

Brandon Palin · Answer

@suwaid_khan Agreed - the one thing I'm trying to dive deeper into is what kind of video. Is it founders talking, is it a live demo, or is something fun? Lots of creative ways to think about this

Suwaid Khan · Answer

@brandon_palin 
Both

Scene 1 is someone looking at the screen saying things like "Tempo totally changed the game for designers!"

Scene 2 : immediately switch to a live demo of the app being used

What Type of Content Resonates Most During a Product Launch?

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