What was / is your user onboarding strategy ?
ayush gupta
10 replies
User downloads / opens your app , what are the steps you took to retain him / her ?
Replies
Sarabeth Jaffe@saritheberri
HelloPrenup
- Low barrier to sign up
- Clear instructions on how to start on site
- Nudge email after 3 days after inactivity
- Nudge email 7 days after inactivity
- Check in on user by checking where they are in the process based on event triggers, write email directly to them.
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TacoTranslate
@saritheberri Totally agree with you bullet points. About the email nudge - I’ve found valuable tips with The Dinner Party Strategy by Val Geisler. A strategy for email onboarding. https://www.valgeisler.com/tdps/
@saritheberri Pretty nice approach, the onboarding process was literally very good !
We've put together a small playbook of everything we've learnt while building Pause. Our first chapter on Onboarding is now live. Check it out here: https://getpause.com/playbook/
HackerPulse
Push notifications
@gleb_braverman Push notifications work like charm , especially if they are personalised.
#MatchingVoices Podcast - Season 1
Conduct as many demos as possible to convince target users (B2B, C-levels), also inbuilt onboarding on the platform
@cn__katie Yes definitely Katie, as ideas are formed everyday , there are eventually 1000 others doing the similar thing, Startup is just about the extra element you bring that is different from your competitors and which give you the added advantage.
Example : Despite Facebook having space to upload photos, Instagram was just an addition which gave users a slight different model of uploading and viewing photos and it gained the audience.
#MatchingVoices Podcast - Season 1
@gupta_ayushh ahaha) did you have cases when customers were using another platform?
@cn__katie Thats great , demos often assures the customer if he/she is using the right platform !