What was the best channel that drives traffic for your business?
Alara Akcasiz
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Ruben Lozano@rubenlozanome
Hey!
The answer depends on the startup that I work with but I will say definitely Organic Search is the best channel by far.
What is the best channel for a SaaS startup?
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@zeng @alara_akcasiz Yes! So far, I've avoided any bans. I answer questions even if there's no opportunity to mention my app. Contribute value and only promote where it makes sense, is relevant and will possibly help someone. If you're only posting when you see an opportunity to promote yourself, you'll probably be called out on it or banned.
@zeng @alara_akcasiz @lionelwc This is great advice. @alara_akcasiz do you have any best practices for how to avoid bans outside of just spreading out your engagement? Any known taboos for example?
Social media platforms, but those are highly dependent on your target audience.
For us, as a SaaS B2B business, LinkedIn seems to be working out the best so far.
@alara_akcasiz My assumption is that you might not have a big active follower base. My recommendation is that you should actively engage your employees with the posts. Also, be consistent with posting high quality posts on regularly.
@heymikenash That's great! We tried with Twitter, but it wasn't really that successful. We haven't tried Medium yet. What do you think, should we try also with Medium?
@heymikenash Thank you for your feedback! Yeah, I think that having a big (and active) follower base makes the biggest impact overall! I think we should keep focusing on LinkedIn instead jumping to Medium or Twitter, for now :)
The following are common channels that can drive traffic to a website:
- Search engines (e.g. Google, Bing)
- Social media (e.g. Facebook, Twitter, Instagram)
- Referral traffic (e.g. links from other websites)
- Direct traffic (e.g. people typing the URL directly into their browser)
- Email marketing
- Paid advertising (e.g. Google AdWords, Facebook Ads)
- Content marketing (e.g. blog posts, videos, infographics)
- Influencer marketing
- Affiliate marketing
- Offline advertising (e.g. print, TV, radio)
Let me know if you any specific question from these above channels.
The company's Social Media
Channels on which platform.
For physical products, I have good traffic just by selling on Amazon. I've paid for Google Ads to get traffic to my website, but just being on Amazon gets me sales there...many more than on my website.
I do pay for Amazon Keyword Ads, but I tend to average more sales from buyers finding the product where Amazon displays it with related products.
@batteystreetventures how much does Amazon gets from each transaction?
@alara_akcasiz , since I use their FBA service they take $9.94 per unit sold. That includes fullfillment, storage, and referral fees.
I make about $5 more profit when selling on my website, but I get way more orders on Amazon...people are there to shop!
For me and https://stakingcrypto.io, it was definitely Reddit and then Twitter.
I automatized the fact that on any new staking rate change, it creates a tweet/post.
On Twitter the results are cool and still on
On Reddit, the adoption was massive but I got banned and have no idea how to get unbanned.If you have an idea by the way I want it!
I think quora, so far so good.
My previous customers say nice things about me and new customers come through their network. But SEO (and Google Maps) was also an important source of new leads. 😀
The best channel for driving traffic to our video conferencing tool (getlens.io) has been word-of-mouth because we have seen that once educators and students experience the magic of real-time polls, leaderboards, and in-session engagement activities, they keep talking about it non-stop. And that's the kind of promotion money can't buy!
For a Food, eco-conscious app: twitter, and linkedin have been quite good. I gave Reddit a go but got banned pretty quickly :D
Quality traffic for our brand came from organic efforts :) But last year, surprisingly, traffic from Linkedin and Tiktok were among those channels that have longer page sessions compared to other SocMed channels :)
I feel that it really depends upon what product or business you have. For a B2B SaaS, LinkedIn and Facebook groups (specifically related to your niche and product) works the best.
My best is on Product Hunt.
We have launched "Lens - 10x your engagement in Zoom sessions" today. Let's see if this channel works! 🚀