What was your biggest failure and what did you learn from it?
Wyatt Feaster
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![James Sukosd](https://ph-avatars.imgix.net/5916732/e99dff2d-3faa-42f3-b060-ecb7fea46e0c.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop)
James Sukosd@james_sukosd
My biggest failure was my spontaneous t-shirt business. At 6'2", most t-shirts are too short and begin to look like crop tops after one wash. With zero manufacturing experience, I branded and sold 10 shirts after the first hour of launch. I had to refund everyone because I couldn't make the t-shirts. But the real failure was my friend's involvement. After I launched my friend joined and she didn't see the vision, so we planned, pivoted, repeat without actual action. We became something so different at the end, what started as a way to solve a personal problem (t-shirts for tall people), morphed into high-end evening wear for women (which we never actually launched).
The Lesson: Choose your team wisely, act more, overplan less.
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@james_sukosd haha that’s super interesting I feel that. I did something kinda similar. I decided to produce a bunch of “innovative “ dog leashes and proceeded to spend months prototyping them. Then ordered them from china, by the time they arrived I had lost all interest in selling them.
Just didn’t feel any passion behind it.