What will be most effective new GTM strategy of 2025?
Alex Gordon-Furse
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Olivia Jane Carter@oliviajanecarter
I've been leveraging organic influencer marketing a ton for my startup's GTM, combined with AI-powered targeting tools to identify the perfect micro-influencers for our niche. In 2025 the rise of AI and new platforms will make this strategy even more powerful for surgical precision GTM campaigns. Excited to see how it develops!
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Inflencers have been all over marketing this past year. With 2025, we'll continue to see this expand—especially with the development of new social media sites and niche influencer topics.