When a new product is launched, when should we start paying attention to SEO?

Question

What are the indicators?

Menelaos Kotsollaris · Accepted Answer

kwrds.ai day 1!

Many top founders and entrepreneurs advise against prioritizing SEO early on. The truth is, building an SEO-friendly website can be a time-consuming effort, and the payoff isn’t always immediate. As a result, the common recommendation is to allocate resources elsewhere in the early stages.

But that’s exactly why I built kwrds.ai. The barrier to entry is super low with the people also ask tool and AI keyword research, it would be quite silly to spend $ on customer acquisitions on other funnels, and not focus on organic traffic from desperate prospects who are Searching for your tool!

Rick Fan · Answer

@bobr_rivs It probably won't disappear in the short term, and products released within at least a year will still need to consider this issue.

Utkarsh Upadhyay · Answer

I think people need to realise that SEO is more than just getting good rankings on google search results. It's optimising your content so that your audience, on whatever platform they are, get to see you!

Any platform where a user can search for something should be included in SEO sphere. And that's what we're trying to solve at Zappit.ai

Bobr · Answer

I think that SEO will die out. But as soon as possible - because it takes time for search engines to rank your site

Rick Fan · Answer

@mkotsollaris Thank you, Menelaos. When are you launching? What's your suggestion? As early as possible?

Natalia Toth · Answer

Hey Rick! I've been doing research on the topic recently for our own blog - it seems that you should start investing in SEO after you've identified your ICP and found PMF. because until you know who your ideal customer is, you can't select the right keywords and create content that will resonate with your audience and grow your product's user base.

When a new product is launched, when should we start paying attention to SEO?

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