When building new, how much focus do you put into competitive research?
Brian Nutt
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![Nicole Ogloza](https://ph-avatars.imgix.net/4152248/4666364d-3c8b-43c1-a59e-3c0cf4630d52.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop)
Nicole Ogloza@nicole_ogloza
plans are nothing, planning is everything. basically i apply the 80/20 rule, but 80% of that is all research. "Go in knowing" and really know your customers so well, that you can walk them through as if you were them, when taking a look at the product :)
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