When doing SEO content, what strategy do you use when it comes to keywords?

Or do you do what chatGPT tells you to?

1 just to see if I'm on track 3 is the main target 2 check and see if this anything below 1's

Trending and competition

I will go to ubersuggest to see the traffic and SEO difficulty of the keywords.

Keeping an eye on what our competitors have ranked four, our team list a number of keywords that are searched a lot and our website has a potential to rank for. Also for each keyword, we create a number of clustered key phrases that are highly related to the target keyword and affect its ranking.

Choosing the right keyword strategy is a critical aspect of SEO content creation. Each of the strategies you mentioned has its merits, and the best approach often depends on your specific goals and circumstances. Here's a breakdown of these strategies: 1. Decide my own keywords and write on those: This strategy involves conducting keyword research to identify topics and keywords that align with your content and target audience. It allows you to create content that's relevant to your niche and positions you as an authority in that space. While it offers creative freedom, it's essential to strike a balance between your chosen keywords and what your audience is actively searching for. 2. Check what my competitors are getting the most traffic for and target those: Monitoring your competitors' successful keywords can provide valuable insights into what's working in your industry. Targeting keywords that are driving traffic to your competitors can help you tap into a proven audience. However, remember to offer unique and valuable content to stand out. 3. Check past performance on certain keywords and double down on those: This strategy leverages your existing data to optimize your content further. Focusing on keywords where you're already ranking on page 2 or 3 can be an effective way to push your content to page #1. It capitalizes on your existing strengths and can yield quicker results. Write what you think your audience will like: While this strategy prioritizes audience preferences over specific keywords, it's crucial to strike a balance. Creating content solely based on audience interests can sometimes miss the mark in terms of search engine visibility. Incorporating relevant keywords aligned with audience interests is a more holistic approach. In practice, a combination of these strategies can be highly effective. Start with thorough keyword research to identify trends and opportunities, monitor your competition for insights, leverage your existing data, and, most importantly, create content that resonates with your audience. Remember that SEO is an ongoing process, and flexibility is key. Regularly analyze your content's performance, adjust your strategy, and stay up-to-date with evolving search engine algorithms to ensure your content remains relevant and visible to your target audience.